Lead SKU · Available First
Cold Brew
Rich coffee notes meet the caramel sweetness of classic kettle corn. The everyday snack that does the work of your morning cup.
80mg
Caffeine
0g
Added Sugar
No
Seed Oils
Coming Late 2026 · NYC
Make your eyes wide.
The first ever caffeinated volume snack. 80mg of clean energy in every handful — no jitters, no crash, no boring drink in your hand.
80mg Caffeine Zero Sugar No Seed Oils High Fiber Non-GMO Volume Snack
80mg Caffeine Zero Sugar No Seed Oils High Fiber Non-GMO Volume Snack
The Problem
Energy shouldn't be a chore.
Caffeine is a daily ritual for millions. But the options have stayed the same for decades — and none of them feel like a real snack.
- 01
Another large coffee. - 02
Another sugary energy drink. - 03
Another tiny bite-sized "shot." - →A real snack with real energy.
Two flavors at launch
Built for the way you actually snack.
Sweet, crunchy, kettle-corn style popcorn — coated, dosed, and dialed in. 80mg of caffeine per bag. Zero compromises.
Secondary SKU · Coming with launch
Matcha
Earthy, vegetal, lightly sweet. Smooth, sustained energy from real Japanese matcha — none of the bitterness, all of the focus.
80mg
Caffeine
0g
Added Sugar
No
Seed Oils
Why Wide Eye
Not another energy product.
A new category.
Real, clean energy
80mg of caffeine — about a strong espresso. Enough to power through a study session or a long shift, without the jittery crash of a 200mg energy drink.
Volume that satisfies
Bars and gummies leave you hungry. A bag of Wide Eye is a real, satisfying snack — popcorn you can actually share, sample, and fill up on.
Cleaner than your bar
Zero added sugar. No seed oils. High fiber. Non-GMO. The kind of ingredient list you actually want to read.
As Featured & Backed By
DECA Internationals
1st place · Oregon · 2025
Battle of the Bronx
Runner-up · $2,500 · 2026
Fordham Foundry
$30K Seed · Class of 2026
Parents Council
1st place · Investor pick
vs. The Competition
How we stack up.
| Energy Drinks | Caffeine Bars | Caffeine Gummies | Wide Eye | |
|---|---|---|---|---|
| Real snack volume | ✕ | ✕ | ✕ | 🍿 |
| Zero added sugar | ✕ | ✕ | ✕ | 🍿 |
| Moderate dose (~80mg) | ✕ | 🍿 | ✕ | 🍿 |
| No seed oils | ✕ | ✕ | 🍿 | 🍿 |
| Shareable / social | ✕ | ✕ | ✕ | 🍿 |
When does Wide Eye actually launch?
We're targeting a direct-to-consumer pilot in late 2026, starting in NYC and around college campuses. The waitlist is how we'll allocate the first production run — founding members get first access, founder updates, and 20% off the first drop.
Is the caffeine natural — and how much is 80mg, really?
Yes — caffeine comes from green coffee or matcha, never synthetic. 80mg per bag is roughly a strong espresso or a single 8oz coffee. Enough to power through a study session or a long shift. Not enough to send you into the jitters.
What's actually in it — and what's not?
In every bag: non-GMO popcorn, coconut oil, allulose & monk fruit (zero glycemic impact), real cold-brew or ceremonial-grade matcha, sea salt, natural flavor.
Never inside: added sugar, seed oils (no canola/soy/sunflower), synthetic caffeine, artificial colors or flavors, gums, fillers.
Final formulation pending technical validation.Is it gluten-free? Vegan? Allergens?
The product is being formulated to be naturally gluten-free and plant-based. Made on shared lines, so cross-contact details will be confirmed before launch. Contains coconut. Final allergen panel will be locked with our manufacturer.
How big is a bag, and how many servings?
Launch SKU is a 1 oz / 28g single-serve bag. One bag = one 80mg dose. We'll add sharing-size and multi-pack formats once the single-serve is locked in.
Where will I be able to buy it?
DTC first — direct from us, with the waitlist getting early access and founding-member pricing. We're also in conversation with select college bookstores, indie cafés, and convenience accounts in the NYC area. Wholesale inquiries: hello@eatwideeye.com.
I want to help — campus rep, ambassador, sampling?
We're building a small launch crew on NYC campuses (Fordham, NYU, Columbia, Pace, FIT). Drop your email on the waitlist and tell us you're interested via the contact page — or email us directly at hello@eatwideeye.com.
Is this a real company or a school project?
Both, then real. Wide Eye started as a high-school business plan that won Oregon DECA + qualified for internationals, placed at Battle of the Bronx, and earned a $30K seed round from Fordham Foundry. We're now in pre-launch with a real product, real food scientists, and a real plan to ship.
Be First In
Get the bag before everyone else.
Founding members get early access, exclusive merch, and 20% off the first DTC drop. Limited to the first 1,000.
✓ You're in. We'll be in touch.
The Lineup
Two flavors. One mission.
We're launching with the two caffeine flavors people actually crave — built into a snack format that finally makes sense.
Lead SKU · Available First
Cold Brew
Rich coffee notes meet the caramel sweetness of classic kettle corn. The everyday snack that does the work of your morning cup — without the line at the café.
80mg
Caffeine
0g
Added Sugar
No
Seed Oils
Secondary SKU · Coming with launch
Matcha
Earthy, vegetal, lightly sweet. Smooth, sustained energy from real Japanese matcha — none of the bitterness, all of the focus.
80mg
Caffeine
0g
Added Sugar
No
Seed Oils
Inside the bag
What goes in. What stays out.
✓ In every bag
- →Non-GMO popcorn — sourced from US-grown kernels.
- →Natural caffeine — from green coffee or matcha, never synthetic.
- →Allulose & monk fruit — naturally sweet, zero glycemic impact.
- →Coconut oil — for that kettle-corn coating without seed oils.
- →Real flavor — actual cold-brew extract, ceremonial-grade matcha.
✕ Never inside
- ✕Added sugar (cane, corn syrup, dextrose)
- ✕Seed oils (canola, sunflower, soybean)
- ✕Synthetic caffeine
- ✕Artificial flavors or colors
- ✕Preservatives, gums, or fillers
* Final formulation pending technical validation. Ingredient direction reflects current product thesis.
Reserve your bag
First production run is limited.
Drop your email and we'll save you a spot in line — plus 20% off your first order.
Our Story
From a Portland kitchen to a NYC dorm room.
W·E
Save your photo as images/founder.jpg
Built by a college kid who got tired of choosing.
Wide Eye started in high school as an independent business project. It won DECA states. It went to internationals. But when I got to Fordham — juggling 18 credits, late nights, and a full social life across Manhattan — I realized the project had become a real problem worth solving.
Every morning was the same trade-off: another $7 latte, another sugar bomb energy drink, or another tiny bar that left me hungry an hour later. None of it felt like a real snack. None of it fit how I actually lived.
"What if you could snack on your caffeine — instead of drinking it?"
That question became Wide Eye.
Why popcorn?
Popcorn is the rare snack that's already cleaner than its alternatives — high fiber, low calorie, naturally whole grain. It's also a snack you actually feel after eating. Bars and gummies are tiny. Drinks are liquid. Popcorn is a real, satisfying, shareable handful.
So we built a sweet kettle-corn-style snack with 80mg of natural caffeine integrated into every bag. Same satisfying volume. Same crunchy, sweet experience. But now it powers your day instead of just filling time.
Where we are now.
Wide Eye is in pre-launch. We've raised our first round of capital through the Fordham Foundry's early-stage venture program. We're working through technical validation, partnering with food scientists, and testing prototypes. We expect to launch direct-to-consumer in late 2026, starting with NYC college campuses and expanding from there.
The waitlist isn't a marketing trick — it's how we'll allocate the first production run. Founding members get early access, founder updates, and 20% off the first drop.
Feb 2025
1st Place — Oregon DECA
Independent Business Plan, qualified for international competition in Orlando.
Apr 2026
Runner-up — Battle of the Bronx
Manhattan University pitch competition. $2,500 prize. Concept resonates beyond Fordham.
May 2026
$30K seed — Fordham Foundry
Phased capital deployment: $15K for technical validation, $15K for pilot launch and marketing.
Summer 2026
Formulation & Sampling
Food-science partnership, benchtop prototyping, structured taste tests at Fordham, NYU, Columbia.
Late 2026
DTC Launch
Direct-to-consumer pilot. Single-serve bags and bundles. Limited first run for waitlist members.
Be part of the story
Join us at the start.
The first 1,000 waitlist members get founding-member status — early access, special pricing, and direct updates from me as we build.
Get in Touch
Let's talk.
Press inquiries, retail interest, partnership ideas, or just want to chat about caffeinated popcorn? I read every email.
✉
Email
hello@eatwideeye.com
◉
Instagram
@eatwideeye
♪
TikTok
@eatwideeye
⌖
Based in
New York City · Fordham Foundry