The first ever caffeinated volume snack. 80mg of clean energy in every handful — no jitters, no crash, no boring drink in your hand.
Cold Brew
Matcha
Caffeine is a daily ritual for millions. But the options have stayed the same for decades — and none of them feel like a real snack.
Sweet, crunchy, kettle-corn-style popcorn — coated, dosed, and dialed in. 80mg of caffeine per bag. Zero compromises.
Rich coffee notes meet the caramel sweetness of classic kettle corn. The everyday snack that does the work of your morning cup — without the line at the café.
Earthy, vegetal, lightly sweet. Real Japanese matcha flavor with smooth, steady energy — none of the bitterness, all of the focus.
80mg of caffeine — about a strong espresso. Enough to power through a study session or a long shift, without the jittery crash of a 200mg energy drink.
Bars and gummies leave you hungry. A bag of Wide Eye is a real, satisfying snack — popcorn you can actually share, sample, and fill up on.
Zero sugar. 180 calories a bag. No seed oils. Non-GMO. The kind of ingredient list you actually want to read.
| Energy drinks | Caffeine bars | Caffeine gummies | Wide Eye 🍿 | |
|---|---|---|---|---|
| Real snack volume | ✕ | ✕ | ✕ | ✓ |
| Zero sugar | ✕ | ✕ | ✕ | ✓ |
| Moderate dose (~80mg) | ✕ | Varies | ✕ | ✓ |
| No seed oils | ✕ | ✕ | ✓ | ✓ |
| Shareable & social | ✕ | ✕ | ✕ | ✓ |
* Final formulation pending technical validation. Ingredient direction reflects current product thesis.
Wide Eye started in high school as an independent business project. It won DECA states and qualified for internationals. But when I got to Fordham — juggling 18 credits, late nights, and a full social life across Manhattan — I realized the project had become a real problem worth solving.
Every morning was the same trade-off: another $7 latte, another sugar-bomb energy drink, or another tiny bar that left me hungry an hour later. None of it felt like a real snack. None of it fit how I actually lived.
Popcorn is the rare snack that's already cleaner than its alternatives — high fiber, low calorie, naturally whole grain. It's also a snack you actually feel after eating. Bars and gummies are tiny. Drinks are liquid. Popcorn is a real, satisfying, shareable handful.
So we built a sweet kettle-corn-style snack with 80mg of caffeine in every bag. Same satisfying volume. Same crunchy, sweet experience. But now it powers your day instead of just filling time.
Wide Eye is in pre-launch. We raised our first capital through the Fordham Foundry's Early-Stage Venture Program, we're working with food scientists on formulation, and we're testing prototypes with real snackers. We expect to launch direct-to-consumer in 2027, starting with NYC college campuses.
Independent Business Plan. Qualified for the international competition in Orlando.
Fordham × Manhattan University pitch competition. $2,500 prize.
First investment of the Early-Stage Venture Program: $15K for technical validation, $15K for pilot launch. Featured by Fordham News.
Food-science partnership, benchtop prototyping, and structured taste tests at Fordham, NYU, and Columbia.
Direct-to-consumer pilot. Single-serve bags and bundles. Limited first run, allocated to the waitlist.
If yours isn't here, drop us a line — we read everything.
We're targeting a direct-to-consumer pilot in 2027, starting in NYC and around college campuses. The waitlist is how we'll allocate the first production run — founding members get first access, founder updates, and 20% off the first drop.
Each bag delivers 80mg — roughly a strong espresso or a single 8oz coffee. Enough to power through a study session or a long shift. Not enough to send you into the jitters.
In every bag: non-GMO popcorn, coconut oil, caffeine (80mg), allulose & monk fruit (zero glycemic impact), real cold-brew or ceremonial-grade matcha, sea salt, natural flavor.
Never inside: sugar, seed oils (no canola/soy/sunflower), artificial colors or flavors, gums, fillers.
Final formulation pending technical validation.
The product is being formulated to be naturally gluten-free and plant-based. Made on shared lines, so cross-contact details will be confirmed before launch. Contains coconut. The final allergen panel will be locked with our manufacturer.
The launch SKU is a 1 oz / 28g single-serve bag. One bag = one 80mg dose, about 180 calories. We'll add sharing-size and multi-pack formats once the single-serve is locked in.
DTC first — direct from us, with the waitlist getting early access and founding-member pricing. We're also in conversation with select college bookstores, indie cafés, and convenience accounts in the NYC area. Wholesale inquiries: hello@eatwideeye.com.
We're building a small launch crew on NYC campuses (Fordham, NYU, Columbia, Pace, FIT). Join the waitlist and tell us you're interested via the contact form — or email hello@eatwideeye.com directly.
Both, then real. Wide Eye started as a high-school business plan that won Oregon DECA and qualified for internationals, placed at Battle of the Bronx, and earned a $30K seed investment from the Fordham Foundry. We're now in pre-launch with a real product, real food scientists, and a real plan to ship — and we've been featured by Fordham News.
Founding members get early access, exclusive merch, and 20% off the first DTC drop. Limited to the first 1,000 spots.
✓ You're in. We'll be in touch.
First production run is allocated to this list. No spam — just launch updates from the founder.
Press inquiries, retail interest, partnership ideas, or just want to chat about caffeinated popcorn? I read every email.
Last updated: September 2026
When you join the waitlist or use the contact form, we collect the information you give us: your email address, and — on the contact form — your name, topic, and message.
Every email we send includes an unsubscribe option, and you can ask us to delete your information at any time by writing to hello@eatwideeye.com.
Wide Eye Foods, Inc. · New York, NY · hello@eatwideeye.com
Last updated: September 2026
This website is operated by Wide Eye Foods, Inc. It's an informational, pre-launch site: we're not selling products here yet, and joining the waitlist doesn't create an order or an obligation to buy.
Product details on this site (ingredients, caffeine content, sizes, launch timing) describe our current plans and may change as formulation is finalized. Wide Eye contains caffeine and is not intended for children, people sensitive to caffeine, or those advised to limit caffeine.
The Wide Eye name, logo, mascot, and site content belong to Wide Eye Foods, Inc. Please don't reuse them without written permission.
This site is provided as-is. To the extent permitted by law, Wide Eye Foods, Inc. isn't liable for damages arising from use of this site or reliance on pre-launch information.
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If anything here is hard for you to use, tell us at hello@eatwideeye.com and we'll fix it.
